Live Receptionist Vs. Phone Automation

In today's wonderful world of technology one could debate the pros and cons. Take for example; phone voice and messaging automation. At some point or another we have all experienced the frustrations with voice automation.

Who hasn't been confused by voice prompts and transferred to the wrong service, department or operational person. Have you ever selected the wrong phone key prompt and been returned to beginning to start all over again? Have you spent considerable amounts time just waiting to hear from a live person to speak? In the case of an urgent shipment, how comfortable are you with leaving a recorded message to a voice mail? Technology definitely has its pros and cons but in this business... border delays can cost your business big bucks.

As a client of Pacific Customs Brokers, you will never struggle with these challenges again. We chose not to have that option and instead we have industry trained receptionists answering your calls 24 hours a day. Trained to redirect your calls to the appropriate operational person and in the case of urgent shipments, the receptionist will only release your call to a live person.

Wouldn't it give you peace of mind knowing that the delayed 3:00 a.m. shipment will be handled by the 24/7 customs broker with no phone automation?

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About Author
Gloria Terhaar
CCS, CTCS, CBSA Professional Designate

Gloria Terhaar has over 17 years of Canadian customs brokerage experience. She currently works in our Canadian division as a Trade Compliance Supervisor and Regulatory Compliance Specialist. Gloria has extensive experience in all aspects of documentation and regulatory requirements as they relate to importing products into Canada. Gloria is often called upon to train industry with some recent talks for MNP, the Surrey Board of Trade, TFO Canada and the BC Produce Marketing Association. In 2018, Gloria also participated in the Canadian Produce Marketing Association and the Canadian Horticultural Council advocacy event "Fall Harvest" in Ottawa where she participated in advocacy efforts for the Canadain produce industry.

While we strive for accuracy in all our communications, as the Importer of Record it is incumbent upon your company to ensure that you are aware of the requirements under the new regulations so that you maintain compliance as always.