How To Break Into The Global Export Market
With the signing of recent trade agreements, global trade activity is turning a very significant corner. There is an improved climate for international trade and Canadian exporters are positioned to benefit. Exporting outside of Canada is an excellent way to grow your business.
Did You Know?
- International trade represents more than 60 percent of Canada's GDP.
- One in five jobs in Canada is linked to exports.
- There would be 3.3 million fewer jobs without international trade.
- Canada's unemployment rate would skyrocket to more than 25 percent without exports.
(Source: Global Affairs Canada)
If overseas sales are currently, or shortly will be, part of your business plans, how do you approach the daunting task of breaking into the export market?
Part of a winning formula should include professional business services. International marketers, bankers and freight forwarders play an important role and their experience and expertise will be very valuable. Their knowledge will guide the development of your business plan and, when the plan takes shape and begins to unfold, you will need their guidance and involvement when the goods begin to physically move to the foreign markets. Ultimately, your goal is to acquire regular ongoing business to make your efforts worthwhile. Your careful choice of field experts will help make this happen.
Export Consultation Services
Pacific Customs Brokers can help you open the door to export opportunities. Speak to one of our trade advisors who will assist and advise you as your independent consultant.
Increasing your company's knowledge base will also be necessary.
Foreign cultures, market studies, intellectual property rights, financing, terms of sale, international shipping, and export and import processes are just a few that come to mind. When it comes to deciding who should be involved, you will be surprised to find that export sales touch almost every department - sales and marketing, accounting, legal, purchasing, production, etc. Success means bringing everyone on board to buy into the plan.
New or aspiring exporters may want to attend a trade compliance session to increase their education in these areas.